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JD
John Doe
Admin
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E-Commerce Dashboard
Home chevron_right Dashboards chevron_right E-Commerce
attach_money
arrow_upward 14.2%
$84,200
Total Revenue
trending_up +$9,400 vs last month
receipt_long
arrow_upward 7.8%
3,842
Total Orders
shopping_cart +280 vs last month
group
arrow_upward 11.5%
24,521
Total Customers
person_add +1,240 new this month
inventory
arrow_downward 2.3%
1,280
Products Listed
warning_amber 42 low stock items
percent
3.24%
Conversion Rate
arrow_upward+0.4% this week
local_shipping
96.2%
Delivery Rate
arrow_upward+1.1% this week
cancel
1.8%
Return Rate
arrow_downward-0.3% this week
star
4.7/5
Avg Rating
arrow_upward+0.2 this month
Revenue Overview
Monthly revenue & expenses — 2024
Sales by Category
Distribution this month
Electronics
38%
Clothing
24%
Home & Garden
18%
Sports
12%
Other
8%
Orders This Week
Daily order volume
Traffic Sources
Last 30 days
Google
34,210 visits
72%
Facebook
12,580 visits
48%
Twitter
6,140 visits
32%
Instagram
8,920 visits
44%
Direct
4,400 visits
22%
Top Products
By revenue
1
💻
MacBook Pro 16"
Electronics
$42,800
186 sold
2
📱
iPhone 15 Pro Max
Electronics
$28,600
240 sold
3
🎧
Sony WH-1000XM5
Electronics
$12,400
356 sold
4
👟
Nike Air Max 2024
Sports
$9,800
420 sold
5
⌚
Apple Watch Ultra 2
Wearables
$8,200
103 sold
Recent Orders
Latest 8 transactions
Order ID Customer Product Amount Status Date Actions
#ORD-4521
AM
Alice Martin
💻
MacBook Pro 16"
Electronics
 $2,499 Delivered Apr 4, 2026
#ORD-4520
BC
Bob Chen
📱
iPhone 15 Pro
Electronics
 $1,199 Shipped Apr 3, 2026
#ORD-4519
SK
Sara Kim
🎧
Sony WH-1000XM5
Audio
 $349 Processing Apr 3, 2026
#ORD-4518
MR
Marc Roux
🖥️
Dell 4K Monitor
Electronics
 $799 Cancelled Apr 2, 2026
#ORD-4517
NL
Nina López
📟
iPad Air 5th Gen
Electronics
 $749 Delivered Apr 1, 2026
#ORD-4516
TD
Tom Dupont
👟
Nike Air Max 2024
Sports
 $189 Shipped Apr 1, 2026
#ORD-4515
LB
Laura Blanc
⌚
Apple Watch Ultra 2
Wearables
 $799 On Hold Mar 31, 2026
#ORD-4514
KS
Kevin Singh
🎮
PlayStation 5
Gaming
 $499 Delivered Mar 30, 2026
Customer Reviews
Last 30 days
4.7
1,284 reviews
5 ★62%
4 ★21%
3 ★10%
2 ★5%
1 ★2%
AM
Alice Martin
"Excellent product! Fast delivery and great quality. Highly recommend."
SK
Sara Kim
"Good product overall. Packaging could be better but the item works perfectly."
MR
Marc Roux
"Average quality for the price. Expected more from the description."
Recent Activity
Last 24 hours
shopping_bag
New order placed
Alice Martin — MacBook Pro 16" × 1 ($2,499)
schedule2 minutes ago
payment
Payment received
Order #ORD-4521 — $2,499.00 via Stripe
schedule5 minutes ago
person_add
New customer registered
Tom Dupont joined via Google OAuth
schedule18 minutes ago
inventory
Low stock alert
iPhone 15 Pro — only 4 units remaining
schedule35 minutes ago
local_shipping
Order shipped
Order #ORD-4516 dispatched via FedEx
schedule1 hour ago
cancel
Order cancelled
Order #ORD-4518 — Customer request
schedule2 hours ago
star
New 5-star review
Alice Martin reviewed MacBook Pro 16"
schedule3 hours ago
Notifications
5 unread messages
shopping_bag
New order received
Order #ORD-4521 — $2,499 from Alice Martin
2m
warning_amber
Low stock warning
iPhone 15 Pro has only 4 units left in stock
35m
person_add
New customer
Tom Dupont registered a new account
1h
local_shipping
Shipment dispatched
Order #ORD-4516 shipped via FedEx Express
2h
cancel
Order cancelled
Order #ORD-4518 was cancelled by customer
3h
Sales by Country
Top performing regions
🇺🇸
United States
$28,400
34%
🇬🇧
United Kingdom
$14,200
17%
🇩🇪
Germany
$10,800
13%
🇫🇷
France
$8,600
10%
🇨🇦
Canada
$6,400
8%
🇦🇺
Australia
$5,200
6%
🌍
Other
$10,600
12%
Task List
5 tasks remaining
Update product catalog with Q2 items
High
Review pending refund requests
Med
Set up flash sale for electronics
High
Write email campaign for new arrivals
Med
Negotiate with new suppliers
Low
Optimize checkout funnel performance
High
Audit SEO for top 50 product pages
Med
Update return & refund policy page
Low
Support Chat
3 active conversations
AM
Alice Martin2m ago
Hi, I haven't received my order yet. It's been 5 days.
JD
1m agoYou
I'm sorry to hear that! Let me check your order status right now.
BC
Bob Chen10m ago
Can I exchange my iPhone 15 Pro for a different color?
SK
Sara Kim18m ago
The headphones I received are defective. One ear is not working.
Visitors & Conversions
30-day trend
Performance Metrics
This vs last month
Monthly Summary
April 2026
$84.2k
Revenue
arrow_upward14.2%
3,842
Orders
arrow_upward7.8%
24.5k
Customers
arrow_upward11.5%
1,280
Products
arrow_downward2.3%
3.24%
Conversion
arrow_upward0.4%
$21.9
Avg. Order
arrow_upward3.1%
96.2%
Delivery
arrow_upward1.1%
1.8%
Returns
arrow_downward0.3%
Revenue by Channel
This month